Let’s face it, Dorothy Perkins is hardly a fashion destination. Maybe it’s the dullsville black and white branding. Maybe it’s the kind of tacky look to the stores themselves. Maybe it’s the name. I mean, who is Dorothy Perkins? The title hardly conjures up images of aspirational career women, nor kooky hipsters. In my head, she’s a little bit frumpy and irritatingly optimistic.
But forgive the attack, because she’s also my new BFF.
I’ve been stuck on my sofa ill for most of this week and unable to visit shops. Sad face. So I found myself googling instead. And I googled up the most fabulous flamingo dress when image searching for, well, flamingo dresses.
Where could it be from? Mango? Zara? Coast? I clicked through while dreaming of just the right shoes and readjusting this month’s budgets in my head to make room for the purchase.
What do you know, it’s from Dorothy Perkins. At £39.50 it’s not exactly a drop in the ocean, but it doesn’t break the Hello Kitty piggy bank either.
In the same week, pony pal Niki Rooney alerted me to these little, swishy-tailed beauties. Also, courtesy of Dorothy Perkins.
In fact, browsing the website was much like taking a trip to the fashion zoo. Cats and birds and more ponies than a girl could ask for.
Maybe I had Dorothy all wrong? Clearly, she’s had a makeover and is ready to party. What’s more, the theme is awesomeness and animals.